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hard sell

NOUN
insistent marketing
Synonyms
Antonyms


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

In a world where investors are increasingly only interested in artificial intelligence and little else, even retail winners can be a hard sell: Better prospects still often translate into worse stock performance.

From Barron's • Jun. 4, 2026

You should be skeptical of companies making a hard sell.

From MarketWatch • Apr. 30, 2026

The promise to announce any changes may also be a hard sell, he said.

From The Wall Street Journal • Oct. 8, 2025

Dr Kate Corrigan, who is involved in attracting and retaining GPs to work in the area, said it can be a "hard sell".

From BBC • Sep. 10, 2025

“I have my fingers crossed. But I got to tell you, landscape is a hard sell with the vuvv. They think we paint still lifes. Fruit in a bowl and stuff.”

From "Landscape with Invisible Hand" by M.T. Anderson




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